This is Apaarjeet Chopra’s Resume. If you like what you see, get in touch…
I’m always open to discuss new work & opportunities.

I have 30 years of real world experience. I’ve done web, print and illustration since I graduated in 1994. I was first published in 1994, by the Times of India & did my first website in 1995 for The Economic Times of India, the second newspaper online out of India. I’ve done websites since the web appeared & print even longer, and have recently added mobile application development to my arsenal. Notable clients other than the above have included, The Smithsonian Institute, The Nobel Museum, MacWorldExpo sites NY 2000 & SF 2001, My Jewish Learning, Harper Collins Publishers
and Business Today Magazine.


Art Direction, Project Management, Photoshop, Illustrator, InDesign, Adobe Creative Suite, HTML/CSS, jQuery, CMS custom themes & development, WordPress, Magento, Drupal, User Experience and Interface design, Social Marketing, Logo’s, Corporate Identity & Branding. Fully conversant with a variety of traditional mediums as well: Acrylics, Watercolors, Pen & Ink, Oils, Charcoal, Batik & Woodcarving.

Employment History

Associate Publisher, Good Night Books LLC
Apr 2015 – current – Sandwich, MA

I manage all production, marketing and distribution of our publications, websites and apps.

Owner, Bittennails Design & Illustration
Sept 2014 – Sept 2016 – Mashpee, MA

My freelance company providing complete Web & App Design & Development services. Partial client list: Joseph’s Bakery Inc. (Doubled their gross online sales in the first year), TreeTech Inc., Parish of Christ The King, St. Mary’s Church, St. Patrick’s Church, Cazeault Solar, Georges of Galilee.

Managing Partner at Sirculr LLC
Sept 2011 – Sept 2014 – Boston, MA & Pawtucket, RI

Adlife & I partnered up to create an app for grocery/retail stores who advertised their weekly circulars & coupons. The app launched Nov 2011 in the iPhone App Store & May 2012 in the Android/Google Play Store. I led the entire project build: Evaluated, architected & conceptualized the scope of the app, from the design, UI, UX to the back-end admin platform for merchants. I designed the front end user interface & all production graphics for both app platforms & all related websites. Led all the programmers for the web services admin/merchant backend & the app builds. Led & conducted all testing of user experience flow & user interface features of the apps. Staffing employees & subcontractors for the project & company. Trained & assisted the sales team with technical demos after the app launch. Attended trade shows to demo the app to clients. Managed store launches, app support & ongoing maintenance & feature extensions to the platform. At its height, the app had over 89 live stores participating in the program & we had over 5000 active users. We retired the app in Sept 2014 & the company merged with Adlife Marketing & Communications Inc. I continued to run Adlife’s entire web department over this period as well.

Owner, Bittennails Design & Illustration
May 2009 – Sept 2011 – Mashpee, MA

My freelance company providing complete Web Design & Development services. I was a full time sub-contractor for Adlife Marketing & was their web department. I developed & maintained all their websites within the retail grocery chain vertical that Adlife operates in. Some included eCommerce integration with large frameworks like MyWebGrocer’s which I implemented & coordinated. I also developed & created all of Adlife’s internal web requirements & ran all eMail marketing for them & their clients. Additional Clients included St. Mary’s Church, CH Newton Inc. & Communication Management Inc.

Art Director at Inc.
Aug 2003 – Apr 2009 – Mashpee, MA

Managed all front end design, html/css markup, cms themeing, project management, corporate identity, logo’s and interactive marketing for client websites. Continued maintenance of over a hundred & fifty hosted client sites. Developed & created all Capecom’s internal web requirements, web application user interface development, and voip application user interfaces, as well as all marketing, print and multimedia advertising.

Senior Designer at MMI Inc.
Sept 1999 – Nov 2002 – Orleans, MA

Managed all front end design from conception through execution. Original mockups through to production graphics. All related print materials, and/or corporate identity creation based on clients needs. Continued front end maintenance of a large number of client sites. Coordination of all front end design requirements for all projects between programmers, project managers and clients to provide cohesive targeted solutions. The projects varied over the three years from complete website solutions to targeted interactive applications.

Bitten Nails Illustration Pvt. Ltd.
May 1996 – August 1999 – New Delhi

Started my own design firm with a couple of ex-colleagues from the Times of India. Clients included :

Shalin Impex Pvt. Ltd. – Webmaster for one of the earliest if not the earliest online retailer in India, with no physical stores. The site has been successful from the start & continues to thrive. The site was eCommerce enabled & accepted online credit cards. I planning & created the website. All web graphics & Html coding, Implementation of all forms, javascript & credit card functionality. Marketing of the site which included all the SEO for the time, implementation of an Affiliate program, & targeted mailing list newsletters.

Harper Collins Publishers – original Illustrations and designed layouts for their Book covers.

United Services Institute Residency: corporate identity and all print marketing materials for their launch of the new hotel.

I also had my first solo exhibition of paintings at The Academy of Fine Arts & Literature during this period.

Design Consultant, Business Today.
Aug. 1995 – May 1996- New Delhi

The leading national business magazine in India. Creation of original illustration for covers and articles within. Interacting closely with the art director to facilitate the look and feel of every issue.

Lead Designer, The Economic Times Internet Project.
Dec. 1995 – May 1996- New Delhi

Creation of India’s first Business Newspaper on the Internet.
Coordination and implementation of all design elements and aspects pertaining to a daily business newspaper on the Internet. Creation of template layouts for all sections to facilitate informational changes on a daily basis. Creation of multiple templated graphics so additional pages could be added as desired.

Staff Illustrator, The Economic Times.
Aug 1994 – Dec 1995- New Delhi

The leading national business daily in India. Creation of original illustrations for the cover page and the middle section of the Investor’s Guide since it’s relaunch on the 15th of Aug. ’94. This was continued on a weekly basis till the 4th of Dec.’95.

* When dates overlap, I was working on the projects or held the positions simultaneously.


BFA, Bachelor of Fine Arts, 1990 – 1994
Major in Illustration with integrated Computer Graphics/Desktop Publishing
Academy of Art College, San Francisco

BCom, Bachelor of Commerce, 1986 – 1989
Major in Business Management and Marketing.
Sydenham College, Bombay

March 1986
Graduated High School, St. Paul’s School, Darjeeling